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ANTONIO MCBROOM USED TO SCOOP ICE CREAM AT BEN & JERRY’S, NOW HE OWNS 15 LOCATIONS

ANTONIO MCBROOM USED TO SCOOP ICE CREAM AT BEN & JERRY’S, NOW HE OWNS 15 LOCATIONS

Antonio McBroom Went From Scooping Ice Cream At Ben & Jerry's To Owning 15 Locations

Antonio McBroom Went From Scooping Ice Cream At Ben & Jerry's To Owning 15 Locations

Largest Black-owned Ben & Jerry's franchise company looks to motivate, lead

Largest Black-owned Ben & Jerry's franchise company looks to motivate, lead

Building for the Future: 2023 Diversity, Equity, and Inclusion MVP

Building for the Future: 2023 Diversity, Equity, and Inclusion MVP

North Carolina entrepreneur inspires other business owners

North Carolina entrepreneur inspires other business owners

PRIMO Partners Celebrates 15th Anniversary with Milestone Achievements, From a Historic Agreement to New Openings

PRIMO Partners Celebrates 15th Anniversary with Milestone Achievements, From a Historic Agreement to New Openings

C-Suite Awards 2021: Antonio McBroom of Primo Partners

C-Suite Awards 2021: Antonio McBroom of Primo Partners

He's Opened 15 Ben & Jerry's. But First, He Learned a Hard Lesson: 'I've Never Worked So Hard to Lose $100K In My Life'

He's Opened 15 Ben & Jerry's. But First, He Learned a Hard Lesson: 'I've Never Worked So Hard to Lose $100K In My Life'

PRIMO Partners Honored with Distinguished 2023 MVP Award from Multi-Unit Franchisee Magazine

PRIMO Partners Honored with Distinguished 2023 MVP Award from Multi-Unit Franchisee Magazine

Ben & Jerry's franchisee Primo Partners proves it's more than just an ice cream shop

Ben & Jerry's franchisee Primo Partners proves it's more than just an ice cream shop

Ben & Jerry’s franchise in the Delmar Loop reopens

Ben & Jerry’s franchise in the Delmar Loop reopens

Primo Partners Brings Its Culture to Rare Starbucks Deal

Primo Partners Brings Its Culture to Rare Starbucks Deal

5 LESSONS LEARNED IN ENTREPRENEURSHIP, FROM A BLACK-OWNED FRANCHISE GROUP

5 LESSONS LEARNED IN ENTREPRENEURSHIP, FROM A BLACK-OWNED FRANCHISE GROUP

SEVEN Talk, by Antonio McBroom ’08: "Pardon My Passion"

SEVEN Talk, by Antonio McBroom ’08: "Pardon My Passion"

A judge blocks the workplace provision of Florida’s ‘Stop WOKE Act.’

A judge blocks the workplace provision of Florida’s ‘Stop WOKE Act.’

So how do you go from being an engineer to a Tampa Bay Ben & Jerry’s bigwig?

So how do you go from being an engineer to a Tampa Bay Ben & Jerry’s bigwig?

PSA: a new
@benandjerrys
just opened in
@MidtownTampa
—just the latest opening of many in this growing neighborhood!

PSA: a new 
@benandjerrys
 just opened in 
@MidtownTampa
—just the latest opening of many in this growing neighborhood!

Black-owned Ben & Jerry's opens in Midtown Tampa

Black-owned Ben & Jerry's opens in Midtown Tampa

First Black-owned Ben & Jerry’s opens in Florida

First Black-owned Ben & Jerry’s opens in Florida

PRIMO PARTNERS, FIRST & LARGEST BLACK-LED FRANCHISEE OF BEN & JERRY’S TO WIN OPERATOR OF THE YEAR

PRIMO PARTNERS, FIRST & LARGEST BLACK-LED FRANCHISEE OF BEN & JERRY’S TO WIN OPERATOR OF THE YEAR
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