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Antonio McBroom, CEO

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My Story

In 2008, he seized the opportunity to purchase the Ben & Jerry’s Chapel Hill shop, becoming the youngest franchisee in the company’s history. Antonio and his “Team Primo” have propelled and innovated the off-premise catering category by double-digit sales growth annually. As a partner with the Vickers Bennett Group, Antonio is the lead curator and developer for multiple 100+ acre land assemblages.  In addition to serving others, he is involved with we are (working to extend anti-racist education) for social justice reform. Since 2020,  Antonio has served as a member of the board of the Chatham Economic Development Corporation (EDC).Antonio’s professional and civic leadership has earned him many accolades; most notable are: the 2018 Black Enterprise Franchisee of the Year Award, the 2021 UNC Black Alumni’s Harvey E. Beech Outstanding Alumni Award, and the prestigious Ben & Jerry’s “Big O” 2021 Operator of the Year Award. Antonio holds a bachelor’s degree in Mathematics and African American Studies from the University of North Carolina. He currently resides in North Carolina with his wife, Emma, and their two children.


I'm always looking for new and exciting opportunities. Let's connect.

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